Now, I understand the importance of creating annoying advertisements - people remember them, they are simple and catchy. But "Wow, Now That's a Low Price" is not catchy, it makes the consumer seem simple, and I remember it for being a spot I hope to never catch again. I feel bad for the ongoing character that is the face of this campaign. His annoying, high-pitched cry will leave him type-cast as forever being the "Staples guy". (Typecast = Mr. Belding. His career was destroyed after SBTB). As one blogger puts it: "This is the most horrible ad ever. I hope someone at staples reads this. Awful. I hate that man. I hope he gets some sort of permanent laringitis so for the rest of his life he can only sign annoying slogans. Please die staples man."
But hey, I guess they did their job if they have me talking me about it...
VP, Creative & New Media
Official Blog
