The Colomer Group hires Findr Interactive to spearhead its worldwide duty-free creative and interactive efforts promoting a variety of Colomer products including American Crew, Orofluido, UniqueONE, Equave, Equave Kids, and Equave Pool & Sea.
AdEaters Celebrates 30 Years With A Premier Event On Tuesday September 28th At New World Stages
NEW YORK, NY - (September 14, 2010) – Celebrating its 30th year, The Night of the AdEaters is back and will premier on September 28th; the second night of Advertising Week. The event is organized by Findr Interactive and Gravity Media in partnership with Advertising Week, and UNDP. Sponsored by: Interactive One, Liberty Reserve, Open Skies Airlines, NY Press and New World Stages.
Now, I understand the importance of creating annoying advertisements - people remember them, they are simple and catchy. But "Wow, Now That's a Low Price" is not catchy, it makes the consumer seem simple, and I remember it for being a spot I hope to never catch again. I feel bad for the ongoing character that is the face of this campaign. His annoying, high-pitched cry will leave him type-cast as forever being the "Staples guy". (Typecast = Mr. Belding. His career was destroyed after SBTB). As one blogger puts it: "This is the most horrible ad ever. I hope someone at staples reads this. Awful. I hate that man. I hope he gets some sort of permanent laringitis so for the rest of his life he can only sign annoying slogans. Please die staples man."
But hey, I guess they did their job if they have me talking me about it...