AdEaters Celebrates 30 Years With A Premier Event On Tuesday September 28th At New World Stages
NEW YORK, NY - (September 14, 2010) – Celebrating its 30th year, The Night of the AdEaters is back and will premier on September 28th; the second night of Advertising Week. The event is organized by Findr Interactive and Gravity Media in partnership with Advertising Week, and UNDP. Sponsored by: Interactive One, Liberty Reserve, Open Skies Airlines, NY Press and New World Stages.
AdEaters is an all night screening party of the world’s best commercials, with an advertising library dating back to 1898 – it has been dubbed a global phenomenon with a cult-like following of hundreds of thousands of attendees known as “Ad-Dicts.” Celebrating its 30th year of success, this year’s event is unlike any other and will showcase advertising from over 60 different countries. Many of the never-before seen clips bring global and cultural diversity into New York City’s “Mad Men” world of Advertising Week.
“Cultural and global diversity is essential to a brand’s worldwide success,” stated Matt Scheckner, Executive Director Advertising Week. “AdEaters was a natural addition in 2009 and at this year’s Advertising Week. It provides our marketing leaders with the opportunity to not only view great advertising and gain insight into cultures from all over the world, but to also network among their peers, while enjoying premier entertainment.”
Last year’s great success raised over $700,000 in media sponsorship, and provided over 700 attendees, including decision makers and industry leaders from top agencies, with a unique insight into the creative mindset of marketers from countries around the world. The ads do not only communicate the message of the blast of flavors from a Starburst candy, but also provides marketers with social and cultural insights into life in Latin America, Europe, the Middle East, Asia and beyond – while covering topics ranging from local issues effecting the lives of individual countries, to the pleasures Nutella can bring to a morning crepe.
This year’s AdEaters will feature commercials created by Palme d’Or and Oscar winning director Claude Lelouch of France, the best of British Advertising, the crisis seen by Young & Rubicam, the best of DDB Worldwide, Durex rabbits from unseen rushes, George Clooney and John Malkovich for Nespresso, CondomFly, and the best in social and humanitarian campaigns from around the world – demonstrated the social impact good advertising can have. The multitude of commercials being showcased opens a window on the world and during this year’s party attendees get a taste of what South American, European, Middle Eastern, Asian, and African advertisers serve up.
Leading French newspaper Le Monde dubbed it the ‘major annual rendezvous, an explosive cocktail of rock-concert, football match and fair.’ Last year Brandweek chose their favorites and a few standout commercials from New York City’s 'Night of the AdEaters' brought to Advertising Week by Findr Interactive and Gravity Media.
This year’s Night of the AdEaters is one of Advertising Week’s premier gatherings and will be held on the second night of the week’s seminars and events, Tuesday September 28th at 730pm at New World Stages, 340 West 50th Street. Entertainment will be provided by a globally renowned DJ. To register and get tickets to this event please visit www.ADEATERSNYC.com.
ABOUT FINDR INTERACTIVE:Findr Interactive is a full service boutique interactive agency dedicated to reinventing the future of brands in a digital environment. We believe in connecting new thinking with new technologies and are always on the forefront of innovation. We are idea-driven and result focused. From concept to campaign to optimization, we empower our clients to lead in the interactive arena. www.findrinteractive.com
ABOUT GRAVITY MEDIA: Gravity Media is a full service marketing and advertising agency that provides a wide array of solutions, from strategy development to creative to media campaign implementation. We are passionate about the power of media and believe that the right combination of resources and creativity produces strong brand recognition and triggers purchasing behavior. As a team, we work hand-in-hand with a variety of national and international media to create non-traditional and impactful ROI-focused campaigns. We are innovative, aggressive, and experienced marketing specialists. Our team consists of international marketing professionals of Asian, African, Hispanic, European and Middle Eastern descent with varied experiences and backgrounds, ranging from financial, to travel & tourism to communications, entertainment & sports and everything in between. This variety of talent helps us grasp trends in many niche markets and industries and use it to the advantage of our clients. www.mediagravity.com
ABOUT ADEATERS: The Night of the AdEaters® is an ALL NIGHT celebration of amazing, intriguing, shocking, and funny commercials from over 50 countries representing the vitality, creativity, passion and trends present in the world of advertising from around the globe. Over the last 27 years Night of the AdEaters® has become an international phenomenon, celebrated in over 50 countries and more than 160 cities, from France to South Korea, attracting hundreds of thousands of ad industry folks, creative professionals, as well as people of all ages interested in arts and culture. www.adeatersnyc.com
ABOUT ADVERTISING WEEK: Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. www.advertisingweek.com
