• WORK
  • DIRECTV International

DIRECTV, the unrivaled leader in TV entertainment offers its subscribers the most HD channels, highest quality picture, great programming and entertainment in over 9 languages!  No wonder they are the leading satellite provider in North America.

With long standing experience in multicultural interactive space, Findr Interactive partnered with DIRECTV to create DIRECTVInternational.com, the TV industry's first multicultural portal bringing quality in-language content to new and current DIRECTV customers, on their terms, in their language.   Bringing their customers unrivaled satisfaction.  We say that is the definition of leadership!

Objective

To design and build an online environment for 8 of DIRECTV's customer segments,  including South Asian, Chinese, Korean, Russian, Filipino, Brazilian, Vietnamese and Greek.  Each website was built  in the applicable language, paying close attention to culture specific preferences and usability patterns, whilst maintaining simplicity and easy to manage content features on the CMS. Piece of cake really.

Solution

In developing DIRECTVInternational.com Findr focused on:

1. Reliability - delivering consistent and informative content and features

2. Data collection - gaining insight into customer needs and using this data to meet expectations and build loyalty

3. Knowledge - understanding customer needs

4. Relevance - providing relevant content to visitors, based on individual interests

5. Value - providing current and potential subscribers with a valuable resource for their entertainment needs

6. Responsiveness- responding to user feedback

From the beginning we identified that the key to success of the DIRECTV International hub was in the architecture of its development. The site had to be built to handle complex applications but constructed in a way that was simple to manage. Findr Interactive utilized the Ruby on Rails platform to create a content management system capable of maintaining a constantly updated website whilst managing the relationships with programmers and vendors to ensure content was relevant, illustrated in the high quality style the DIRECTV brand stands for and delivered on time.