The world knows her as Super Nanny- and super she truly is!  Jo Frost is THE nanny parents count on to help with a picky eater, an 'out of control' toddler and the scariest of all, TEENAGERS!  Jo Frost's techniques,  deep experience, and a giving heart offer the caregivers of the world a road map to parenting.  One case at a time.

Objective

Develop promotional website for the upcoming show

Redefine the feel and look of the JoFrost brand

Give a complete makeover to JoFrost.com, Nanny Jo's official website

Solution

The new site was to serve as a communication tool between Nanny Jo and parents everywhere that rely on her for child rearing expertise.  It was our mission to make sure that all parents in need, had a way of benefiting from Jo's wisdom.  The redesign of the website focused on:

-  international appeal - Nanny Jo had rapidly become an international figure and it was a primary objective that the site appeal to all parents, regardless of their location.

- cross gender appeal  - Care giving is not just for moms.   The site was given a gender neutral approach in order to be inviting to all those dedicated to raising their children.

- conversation- whether parent to parent, or directly with Nanny Jo, the site's main objective was to facilitate conversations to help and advise parents.